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Concurring with my good friend and brother, Rev. Phil Valentine (metaphysician out of New York), the female menstrual cycle is normal, but NOT natural. As the human body has the innate capabilities to adapt to pathologies, irregularities, and abnormalities, the female body (ever since the Great fall nearly 6,000 years ago and which has absolutely nothing to do with a fictitious Biblical character named Eve) has adapted to the pathology of menstruation and now uses this process as a cleansing method to rid the female body of toxins and waste. The female body has taken that which is unnatural (to bleed and lose the vital life essence) and converted that process into a normal female body function. Because of the menstrual cycle, women now have an additional eliminative channel in the vagina, bringing their total to six major eliminative channels (colon, lungs, kidneys, liver, skin, and vagina). It is because of this sixth eliminative channel that rids the female body of unnecessary waste and toxins that women generally outlive men by seven years. Why is menstruation considered a dis-ease? Because it is not natural in nature or the wild (free). It is rare to find a mammal that lives and eats according to the laws of Nature to have a menstrual cycle. Have you ever witnessed a female horse, gorilla, elephant, buffalo, monkey, hippopotamus, giraffe, zebra, rhinoceros, or cow having a menstrual discharge? Don't you think corporate and greedy man would have devised feminine pads and tampons for these animals to prevent the spilling and dropping of excessively large amounts of blood? Why of course corporate man would have, just like he did for Western and civilized woman so that she could continuously battle in the war zone called corporate America that was originally designed for white males. Man created pads and tampons for career females so that the menstrual cycle would not interfere with daily business activity. You see, with men, there is no so-called "natural" phenomenon that over takes the male body once a month causing a break in chores and activities. Originally, during the cycle time, women abstained from work and other daily functions. This break time due to menstruation was anywhere from 1-3 days at the most. Menstruation is not abnormal in domesticated creatures in so-called civilization (which really means "slavery"). Just look at the house cat and dog. These creatures have a menstrual cycle, just like the social creature called woman. For a human being, especially a mammal, to lose its vital life essence (blood) monthly, is not a natural occurrence. Blood exiting out of the body is not a natural thing. If a man goes to urinate and sees blood in his urine, he first screams in fear and then goes to the emergency room at the local hospital to see the doctor. Why? Because it's a sign that something is wrong (if a man does urinate blood, chances are he has prostate cancer). The life of the flesh is in the blood. Even the Bible tells us this (Leviticus 17:11). The blood contains vital elements (minerals) necessary to maintain optimal health. The blood transports the various minerals to certain parts of the body so that certain organs may work and function optimally for the sake of the being. For example, calcium calms the nerves. Potassium ensures optimal nerve transmission. Iodine regulates and ensures optimal thyroid gland functioning and activity. Iron ensures hemoglobin and is now the major carrier of oxygen (taking over this duty from the mineral "gold" which we no longer use in our modern and degenerative states of existence as third dimensional beings). Now if the blood which carries these minerals throughout the body is being eliminated out of the body for the sake of ridding the female body of toxins and waste (which the colon and kidneys could easily perform), then the organs that need and depend on these vital elements are not going to get them and the result is going to be dis-ease or lack of good or optimal health (e.g. PMS [premenstrual syndrome]). Take PMS for example; PMS is associated with mood swings, irritability of nerves, gas (flatulence), abdominal cramps, headaches, body spasms, short term memory loss, etc. Why? Because of a lack of nutrients or organ-specific foods to these areas for proper functioning. With blood saturated in the vaginal area during the menses and exiting via the vagina, the brain is not going to get the minerals carbon, copper, calcium and potassium (at least the amount it requires). Calcium is a calmative (calming agent). It calms you down. Do you know why the animals who graze on grasses like oats, alfalfa, barley, wheat, and gotu kola are so calm? Because they contain high amounts of calcium. Animals know that God made the grass to grow for their benefit and good health. The Book of Psalms clearly tells us that, "He causeth the grass to grow for cattle,..." Do you know why elephants are said to have good memories? Because they graze on gotu kola, an herb that enhances mental acuity and stamina. Therefore, female elephants do not experience episodes of short term memory loss (nor do they develop Alzheimer's Disease as the herb gotu kola contains bio-aluminum [organic aluminum] which attracts harmful, man-made aluminum which causes Alzhiemer's in the first place, and rids it from the body via the blood). With blood leaving the body during the menses, the nerves are not going to get its needed amount of potassium for proper nerve transmission. The thyroid gland (a major factor in weight gain and loss) is not going to get the necessary amount of iodine it needs to regulate body weight. And with a major loss of iron, a trace element, anemia is going to undoubtedly occur and cause a host of ill-effects such as dizziness, weakness, nausea, fatigue, frigidity (or feeling excessively cold), and brittle fingernails. During the menstrual cycle, the female body is going to saturate the blood supply in the vaginal area to help with the menstrual cycle, and as a result, necessary minerals will not be transported in the amount needed by the other body organs and members. These minerals that are lodged in the vaginal area during the menstruation will come out in bulk in the "white" stage (leukorrheac discharge). Yes, that white discharge commonly referred to as "leucorrhea," is full of nutrition (that nutrition which did not make the grade doing the menstrual cycle). The white discharge is considered healthy or normal due to its high mineral content and non-smelly or foul odor, whereas and in contrast to an irritating, pruritic, copious, foul-smelling green or yellow discharge, which indicates vaginal or uterine infection or other pathogenic conditions of gynecologic origin. (See Mosby's Medical, Nursing, and Allied Health Dictionary, 3rd edition, "leucorrhea.") So PMS is due to mineral deficiency, and not a curse by God on females. Medical logic suggest that PMS can be cured or corrected by counteracting mineral deficiency by giving the body more minerals before, during, and after the menstrual cycle. The best source of these minerals is raw, organic foods (fruits and vegetables) and herbs. And remember, your body has nerves that connect to every organ in your body. The gas pockets in the colon explode and press against other nerves sites in the colon (which contain 360 nerve crystals) and cause a host of other problems, especially headaches. It is reported that the African women kidnapped and brought to America during the American slavery period (1555-1863) did not have a menstrual cycle, but a period. Yes, they only had a little drop of blood the size of a small dot, which is why it was called a "period," that mark we make and utilize in the English language, but which is now associated with the menstrual "cycle." The term "cycle" is now a synonym for the word "period." We find support of the disease nature of the menstrual cycle in the Bible in the story of Jesus healing the woman who had an issue of blood for twelve years. This account is detailed in the Book of Mark. Many Christian reverends, who do not apply or understand metaphysics, construe this issue of blood as a cut on the woman's body that Jesus healed, but if these ignorant Christian reverends understood medical logic, science, and fact, they would know that no human being can bleed for more than a period of 12 hours without dying! If a person bleeds for 12 hours straight, we all know what happens, except for our blind Christian pastors, especially the Negro ones. We read in Mark, Chapter 5, Verses 25-34, the following: "And a certain woman, which had an issue of blood twelve years, And had suffered many things of many physicians, and had spent all that she had, and was nothing bettered, but rather grew worse. When she had heard of Jesus, came in the press behind, and touched his garment. For she said, If I may touch but his clothes, I shall be whole. And straightway the fountain of her blood was dried up: and she felt in her body that she was healed of that plague. And Jesus, immediately knowing in himself that virtue had gone out of him, turned him about in the press, and said, ‘Who touched my clothes?" And his disciples said unto him, Thou seest the multitudes thronging thee, and sayest thou, who touched me? And he looked round about to see her that had done this thing. But the woman fearing and trembling, knowing what she done in her, came and fell down before him, and told him all the truth. And he said unto her, ‘Daughter, they faith had made thee whole; go in peace, and be whole of thy plague." Now why do you think this woman's issue of blood that lasted for twelve years was called a "plague?" Well, what is a "plague?" The word "plague" is defined as: 1. A widespread affliction or calamity. 2. A cause of annoyance; nuisance. 3. A highly infectious, usu. fatal epidemic disease, esp. bubonic plague. (The American Heritage Dictionary, 3rd edition, Office Edition, pg. 633). Do not most American females feel afflicted, annoyed, or nuisanced during their menstrual cycle? The answer is yes! Why do you think they take pharmaceutical drugs like Midol® during their cycle? For fun? Hell no! They are in pain or feel afflicted. Many or most of them (females) are not the same during this time, and they will tell you so, like they have told me so. They become very grouchy and irritated. Many will tell you that they are a "bitch" during this time and to leave them alone and/or don't say a word to them, lest they slap you or punch you in the face. Why do they become like this? It is because of the calamity or the plague, as the Bible calls it. In analyzing the Mark 5:25-34 story or parable of the woman with an issue of blood for twelve years, we must apply spiritual or metaphysical hermaneutics and exigesis. Number one, the issue of blood lasting twelve years could be no other than the menstrual cycle. It could not be a form of blood cancer (leukemia) as cancer kills usually within six months to three years. It could not have been a bleeding sore on the body because nobody can bleed daily and nonstop for twelve years. The touching of Jesus' garments is a metaphor or spiritual symbolical meaning or action referring to Jesus' lifestyle. A garment is what protects or covers you. Likewise, a righteous and wholistic lifestyle covers and protects you (from sickness, disease, slavery, and premature death). The woman touching Jesus' garment meant that the woman touched (practiced) Jesus' way of living. The "fountain of her blood" referred to her vagina. And clearly, her "faith" (in being cured by a righteous and Essenic lifestyle) made her whole (at ease and not dis-eased). It is important to note that the parable begins by saying that she suffered (took) many things of physicians (drugs) and had spent all that she had. If her issue was in fact a wound on the skin as most Negro Christian reverends suggests, a physician would have had knowledge to bandage up the wound in order to put pressure on the wound so as to stop the profuse bleeding. Moving on in our subject matter, if menstruation is necessary and natural, and serves to expel or eliminate toxins from the female body on a monthly basis, why then does the menstrual cycle stop or go away during pregnancy? Does a toxic woman automatically become clean or nontoxic because of pregnancy? Of course not! So why does the menses halt? The answer lies in the fact of the body's intelligence knowing that a new life is forming in the flesh and that the body will need extra nutrition for the building blocks of the new life. The body knows it loses these building blocks (minerals) during menstruation, so the body's intelligence prevents the body from menstruating once conception takes place. So what about the process of eliminating toxins? How does the female body throw off toxins during pregnancy? The female body will utilize the first trimester (or first three months) to eliminate toxins from the mother host body via "morning sickness." I don't have a clue as to why this activity is called "morning sickness" because women will suffer through this sickness throughout the day - morning, noon, and night; - something to make you think about! Women will throw up (vomit, regurgitate) to help get the body clean for the baby to develop in. Some females are so toxic, that the body will dump most of the toxins from the uterine area in to the liver, which causes or manifests "eclampsia," which is liver toxicity during pregnancy. Taking synthetic and harmful pharmaceutical drugs euphemistically called "prenatal tabs" (made with horse manure, bitumen, and coal tar) and inorganic sources of "iron" (which is derived from rusted metals such as railroad tracks) will greatly play a role in eclampsia. This synthetic and deadly "iron" [ferrous fumate and sulfate] is the cause of constipation and bloated feeling in pregnant women. Pharmaceutical companies mix this inorganic iron (humans require "organic" or "living" iron from plant sources) with inorganic sulphur. The injurious effects of inorganic mineral sulphur however, is caused by its affinity for iron and also its destruction of ferments and enzymes, and by its generation of sulphurous and sulphuric acids within the organism. It steals the iron from food and blood, forming sulphide of iron which constipates and dries up the several secretions of the digestive tract. It also steals nascent hydrogen from the fluids and tissues forming sulphuranhydride or sulphureted hydrogen. Women, this is the cause of the foul smelling gas you expel and have been revolted at, which is always given off by decaying organic matter, animal and vegetable. It is the smell of rotten eggs, putrid sores, fecal matter, and decaying flesh. Should menstruating women engage in sexual intercourse? For health and hygiene reasons, I say no, especially if a woman is lying on her back. My reasoning is this - like the rectum, the female vagina has a "downward" spiral energy. Most eliminative channels have a downward, spiral energy (e.g. colon, kidneys). While in the sex act, the male penis strokes in and out while inside the vagina. As menstruation is a cleansing time, expelling toxins and waste from the female body, waste and toxins traveling down the vagina to the exit or opening of the vagina will eventually be pushed back up into the uterine area by the stroking male penis, and especially if a man is stroking or penetrating hard, fast, and deep with his sex organ. This is something to think about. Plain and simple, it is unhygienic and unhealthy and poses a serious health risk. In closing, what can a female do to offset the side effects of the "plague" (menses)? The answer is found in the Bible in Psalms 104:14. It clearly states, "He causeth the grass to grow for the cattle, and herb for the service of man: that he may bring forth food out of the earth." Plain and simple! To replenish the body of the necessary nutrients (minerals), consume herbs such as alfalfa, sheep sorrel, suma, rooisbos, rose hips, watercress, parsley leaf, moringa or karela seed, barley grass, wheat grass, nettle leaf, and spinach leaf. These herbs provide almost every mineral the body needs. Also, consume sea weeds such as kelp, dulse, spirulina, chlorella, Irish Moss, bladderwrack, Blue-Green Algae, Iceland Moss, and red marine algae. Sea weeds are the best and most nutritious foods you can eat, and provide your body with everything you need (oxygen, minerals, protein, etc.) and are an excellent source of organic "iodine" (thyroid gland food). Natural sources rich in "iron" include: yellow dock root, burdock root, dandelion root, elderberries, red raspberry leaf, rooibos, and mullein leaf. Green vegetables such as parsley, greens, chives, and spinach are also great sources of iron. Blackstrap molasses (unsulphured) also provides a good amount of iron. Natural sources of "calcium" include: comfrey root (don't believe the hype about liver toxicity), oatstraw, horsetail, and red raspberry leaf. All green leafy vegetables are good sources of calcium (if you juice or lightly steam them). Herbs to coagulate the blood and stop excessive bleeding include: goldenseal, cranesbill (alum root), dragon's blood, manjistha, musta, shepherd's purse, lady's mantle, yarrow, cayenne, Solomon's seal, barberry, and heal-all herb. Herbs to regulate and normalize the menstrual cycle and flow include: maca, black cohosh, blue cohosh, dong quai, mugwort, red raspberry leaf, wild yam root (best and highest source of natural progesterone), squawvine, false unicorn, chaste tree berries, lycii fruit, red clover tops (best and highest source of natural estrogen), licorice root, sarsaparilla, and angelica. Herbs that counteract menstrual cramping and spasms include: beth or birth root, crampbark, fennel seed, anise seed, and wild yam root. Herbs that counteract menstrual related pain and headaches include: white willow bark, black willow bark, feverfew, meadowsweet, birch bark, wood betony, wild lettuce, peppermint, wintergreen, and woodruff. Herbs that help soothe the nerves during the menstrual cycle include: nerve root or lady's slipper, kava kava, jatamansi, valerian root, lavender flower, passionflower, hops, skullcap, chamomile, and linden flower. Herbs that give energy for fatigue during the menstrual cycle include: ginseng (all species), ashwagandha, schizandra berries, jiwanti, yerba mate, green tea, suma, codonopsis bark, kola or bissey nut, and guarana seed. Herbs for mental stimulation during the menstrual cycle include: gotu kola, gingko biloba, bringraj, ashwagandha, ginseng, holy or blessed thistle, kola or bissey nut, yerba mate, and guarana seed. Herbs that counteract constipation during the menstrual cycle include: senna leaves and pods, cascara sagrada, buckthorn, aloe vera resin, rhubarb root, jalap root, bibitaki, mandrake, black walnut hulls, poke root, slippery elm bark, Irish moss, guar gum, acacia gum, and psyllium Husks. Herbs that strengthen the uterus during the menstrual cycle include: ashoka, squawvine, false unicorn, pumpkin seed, cocculus root, and saw palmetto. Natural remedies to counteract breast soreness and tenderness during the menstrual cycle include: (oils) [internally and externally] evening primrose oil, borage oil, black currant oil; (externally – massaged into breasts) olive oil, coconut oil, shea butter, sweet almond oil, avocado oil, grapefruit seed oil, rose hip seed oil; (essential oils that can be added to breast massage oil) fennel seed oil, clary sage, grapefruit peel oil, and rosemary; (herbs) saw palmetto berries, honeysuckle flower, red raspberry leaf, red clover tops, yew tips, poke root, wild indigo, and red root. Herbs that counteract eclampsia during pregnancy include: white peony bark, deer tongue herb, milk thistle seeds, dandelion root, burdock root, carbon (activated charcoal), uva ursi, grapevine leaf, and Oregon grape. Djehuty Ma'at-Ra is an herbalist and researcher located in the Glendale area of Los Angeles, California and can be reached via e-mail at djehutym@juno.com magna rx results review penis enhancement patch free penis enlarement technique pennis enlargement before and after photo vimax penis enlargement procedure vimax easy enlargement free penis surgery way elargement manhattan penis surgeon manual penile enlargement exercise

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Cialis is popular among those men who consider sexual activity as an art and like to add romance to their love making. France, the nation devoted to art, has always known the value of romance, may be that’s why France was the first nation to identify the love potential of Cialis named ‘le weekender pill’. Because Cialis gives 36 hours for romance and foreplay, you have ample time to love her and make her amorous and crazy. Probably all three popular ED pills work by following the same mechanism, but Cialis has something extra to offer…32 hours more! Again there are certain conditions in which Tadalafil was found to work better than its competitors. Let’s consider the study published in the International Journal of Radiation Oncology, Biology, Physics, it says that Cialis can effectively treat the erectile dysfunction induced by radiation therapy for prostrate cancer. Erectile dysfunction is a common side effect of radiation therapy used for the treatment of prostrate cancer. The researchers concluded that among men who experience erectile dysfunction after 3D-CRT for prostrate cancer, Cialis was well tolerated and effective. Prostrate cancer being the most common reason for erectile dysfunction calls for an effective ED pill for this condition. Cialis serves the purpose with its main ingredient Tadalafil which remains in the system for 36 hours. In this case the side effects were mild and common like headache, indigestion and flushing. So, the patients did not find it difficult and had 67% improvement in erectile function with Cialis. Cialis developed and marketed by Lilly ICOS received FDA’s approval in the year November 2003. Cialis is a treatment for erectile dysfunction and can help overcome the problem, will not cure ED though. After the oral administration of Cialis pill, a man needs sexual stimulation for achieving an erection. But there are certain issues that should be considered before considering medications for ED. Erectile dysfunction is not a disease in itself, it is a symptom of other serious conditions. Erectile dysfunction is the inability to attain or maintain penis erection for vaginal intercourse. So, when a man experiences erectile dysfunction frequently, he should consider thorough physical check up and find out the hidden cause behind his erectile problem. When erectile dysfunction hits, one should see a doctor to diagnose his condition, as there are many reasons that may contribute to your erectile problem, including physical to psychological. Most common reasons are heart problems, hypertension, diabetes, stress, relational problem with the partner, depression and certain medications. After identifying the correct reason, the doctor would prescribe medication. If you like freedom in your sexual activities, Cialis is the right choice for you. It’s time to invigorate your sexual life with Cialis…enjoy! _____________________________________________________________________ vigrx side effects penis enlagement surgery photo herbal penis enargement pills penis enlagement pic before and after penis enhancement surgery vimax natural penis enlargement exercise do pennis enlargement pills really work free penis enhancement medical penis enhancement

Vimax is a natural penis enhancement supplement that has been shown in various tests to create gains of up to 3-4 inches in length over a 4 month period. Looking at such amazing results, it is hard to believe that they could be achieved with a natural supplement rather than a prescribed chemical or hormone. The secret to the success of Vimax lies in the powerful combination of the herbal ingredients it contains. These are herbs and substances that have been used for years in various cultures to increase libido, lenghten penis girth, enhance sexual arousal, and increase blood flow during erection. Some of the herbal ingredients in Vimax include: Epunedum Sagitum or Horny Goat Weed This is a powerful natural afrodisiac shown by chinese doctors to improve sexual and physical sensation. It does this by increasing the release of testosterone which also causes increased circulation, resulting in harder erections. Ginkgo Ginko has been used for over 5000 years in chinese herbal medicine for increased blood flow and oxygenation. Besides improving blood flow to the genitals, Ginko also improves mental capacity and brain function. Furthermore due to these properties Ginko has been shown to cure impotence in 78% of male subjects tested. Cayenne Fruit Is known to prevent strokes without increasing blood pressure and also has properties of rebuilding tissue, especially valuable in the genital lenthening process. Saw Palmetto Known to stimulate low libido in males and have powerful afrodisiac tendencies. Ginseng An ancient supplement known to invigorate the blood, building blood and sperm. It also contains one key ingredient that alters bloodflow to the brain and penis which eventually causes the blood vessels of the penis to expand and grow. It is these ingredients combined in a specific fashion that cause Vimax to achieve results that are equal in many cases to the effects of physical enlargement surgery. Not only this but with ingredients that are all natural there are no side effects and the user can continue to use the supplement safely until the desired size is attained. free penis enhancement exercise vig rx scam magna rx testimonials safe penis enargement herbal natural penis enlargment male pnis enlargement penis enargement forum top rated penis enlargment pills medical penis enhancement

It takes a long time for students of English-as-a-second-language to learn to read well. This is not because they have a reading problem: They can read perfectly well in their own language. The problem is just that they don’t know the meaning of enough English words. In other words, they don’t have a big enough vocabulary. It’s not easy to build a vocabulary that allows you to read as well, or almost as well, as people who grew up speaking and reading English. It's quite easy to build the basic vocabulary of 1000-2000 words that you need in order to speak English to other people and understand what they’re saying. You’ll probably pick up that many words, without really trying, during the early stages of your study of English. And if that doesn’t happen, you can always sit down with a good vocabulary list and a dictionary and start memorizing. However, to be able to read English well, you need to know a lot more than 2000 words — about ten times that many, in fact. You won’t learn all these words without trying, even if you spend a lot of time taking English courses and talking to English speakers. Learning the most basic words in English, or any other language, is easy because these words are used so often. ‘Second-level words’ — words that are not necessary for basic communication, but which are necessary for reading — can only be learned by the hard work of studying. But what sort of studying is most effective and most enjoyable? One method is to take the direct approach and learn words ‘out of context’ — by studying word lists, doing vocabulary ‘exercises,’ or even by reading through a learners’ dictionary. There are plenty of textbooks around to help you with this job and you may find English courses that concentrate on this sort of vocabulary building. It’s also possible to take a more ‘natural’ approach and try to build up your vocabulary by reading English books, newspapers, and magazines — looking up words in a dictionary as you go along and taking notes. Both the direct and the indirect approach can work, but both have serious disadvantages. Most people find studying word lists and reading dictionaries quite boring, and a boring method of studying is likely to be ineffective. In addition, even if you’re not bored, you may find it hard to remember the words you try to learn in this way. It seems that words, and other things, stay in our minds better if we see them for the first time while we’re doing something interesting — like reading an enjoyable story or article. The disadvantage of the natural approach is that for intermediate learners — ones who are trying to build their vocabulary up to the 20,000-word level — the most readily available texts tend to be far too difficult and, therefore, they are ineffiicent learning tools. Books, even if they are quite easy to understand, tend to be much too long for someone who is reading slowly while using a dictionary and taking notes. Magazine and newspaper articles, on the other hand, almost always contain a lot of language that is unnecessarily difficult because it is idiomatic or metaphorical or because it includes unusual words that are not really needed. This slows down learners and also makes the experience of reading less interesting and therefore less effective. The best method of vocabulary building is one that combines the advantages of both approaches while avoiding the disadvantages. One way to do this is to learn vocabulary in context, through reading, but with texts that have been specially written for vocabulary building. This makes for natural, efficient, and enjoyable studying. Finding this kind of reading material can be difficult, unfortunately. The reading passages in ESL texts can be a good source, but they're often few in number and very short. Moreover, the readings in books for beginners' are often quite uninteresting and the ones in books for more advanced students are often about quite difficult 'academic' ideas. To succeed with this method of vocabulary enlargement, you need long and interesting texts. The best sources are probably 'simplified' versions of famous works of English literature written specially for learners. Books of this kind are not used as often in ESL courses now as they were in the past, but, if you're taking an English course, your teacher may able to lend you some, and you should certainly be able to find some in your library. If you go to a library or bookstore to look for useful reading material, you should also look at children's and teenagers' books. They are written for readers who, unlike you, have English as their first language; but like you, they still have to learn more words before they can read 'grown-up' material easily. enlargement erection penis pills vimax vigrx penis enlargment pill pennis enlargement traction device free penis enlargment pills vimax plastic surgery penis enlargement do pnis enlargement pills work best penis enlarement surgery penis enlarement pills medical penis enhancement

The paper is a marketing analysis based on the example of Arnie Morton’s steakhouse. Particularly, the marketing environment, including the analysis of the company’s consumers and competitors, and the marketing mixing are analyzed. Finally, the companies perspectives are taken into consideration and positive and negative aspects of the company’s marketing is briefly analyzed. Processes that are now observed in the contemporary economy differ significantly from what happened even a few decades ago. The 20th century became a very important period in which the main preferences and interests of customers changed in favor of such industries as entertainment and food industry. It means that material interests are quite important society and investments in such industries may be very perspective. Arnie Morton’s steakhouse may be a good example that serves as a strong argument for the statement mentioned above. Taking into consideration these facts, this paper would be focused on the Arnie Morton’s steakhouse, particularly on its marketing environment and mix as well as the company’s perspectives would be discussed. The Marketing Environment At the beginning of the paper, it is necessary to analyze the marketing environment the company is in. But it is impossible to understand the current situation and position of Morton’s steakhouse if there is no information about its history and first steps in serious business. By the way, a historical background of Arnie Morton’s steakhouse is particularly interesting because its founder and chief to a certain extent managed to foresee the prospects of his company and industry at large. So, it is worthy to underline that the development of Morton’s of Chicago into one of the largest company, operating in the US restaurant business and having a great food-dining concept, may be traced back to a collage paper written more than three decades ago. At that time, one of those who would play a prominent role in the development and progress of Arnie Morton’s steakhouse, Allen J. Bernstein, being a junior marketing major at the University of Miami, was so eager in the restaurant business and particularly in branding that he decided to write a term paper on this topic. Quite remarkable fact is that he used a nearby Miami-based Burger King Corporation as the basis for his research. What is more interesting it is the conclusion that he made, namely he wrote: “I became fascinated with two things. One: the concept of what franchising was and two: the future of the leisure time industries, of which obviously eating out is a very significant one.” (Peters 2001:74). At this respect, the future chief of the company shows a great talent and intuition in ability to foresee prospects of the market development and demand. Actually, he turned to be a person that once being repossessed by some brilliant idea would attempt to make it true and probably due to it Morton’s is nowadays one of the largest companies in its segment of the market and continues to be quite a significant player and provide an ongoing international growth of its 61 unit. Generally speaking, Arnie Morton’s steakhouse was found in the late 1960s by Arnie Morton and Klaus Fritsch. They opened their first steakhouse in Chicago and since that time on the company has been developing quite dynamically. However, an unprecedented, rapid growth has been basically observed during the ‘epoch of Bernstein’ who came to the company, or more precisely acquired Morton’s steakhouse in 1989. Exactly this year, Allen J. Bernstein acquired eight of nine Morton’s that existed at that time. Bernstein, being a chairman, president and chief executive of New Hyde Park New York – based Morton’s Restaurant Group Inc., and soon he has opened 53 additional Morton’s, including seven international units. It was really a significant enlargement that made the company much more powerful than it has ever been before. Naturally, such an enlargement could not prevent the company from becoming a leading company in its segment of American market and what is also very important is the fact that the strategic step has been done practically immediately when seven international units of Morton’s steakhouse were acquired. This acquisition symbolized the intention of the company administration to broaden national market and become an international company. Naturally, it was a very perspective decision because in 1990s the world economy was characterized by the overwhelming process of globalization. At this period of time the world economy really became open and opportunities for businesses became practically unlimited geographically with rare exceptions. In such a situation Arnie Morton’s steakhouse could not remain limited by national borders of the US and attempted to enlarge its business. However, the general trend of the world economy is obvious not the only reason why the company has started business on the international level. One of the very important reasons was the intention to become a leader of the market in spite of all rivals Morton’s had to compete with. Among its most powerful and strong competitors may be named Bertolini’s that worked quite successfully but mainly in the national market. For instance, in 1999 it possessed twelve Bertolini’s in ten American cities. Though this company is characterized by a traditional Italian style and some times it is called an authentic Italian trattoria. But, anyway, it is obvious that the company itself and its leadership in the market is not sufficient and, furthermore, is impossible without customers. It is necessary to say that customers are the primary concern of Arnie Morton’s steakhouse management. The company is characterized by a high respect to its clientele and it is seen in strategic postulates proclaimed by the chief of the company. In order to explain what attitude to clients should prevail in Arnie Morton’s steakhouse it would be enough to quote Allen J. Bernstein who estimated that “my credo is if you’re an Alabama rubber band salesman and you stop in Atlanta for the first time, our people better treat that person as the most important person in the world.” Moreover, “they better be treated as if they were Mel Gibson, Sharon Stone, or former President Bush. Then, if you’re, in fact, really dear and near to the company, somebody of a prominent status, then we elevate you to a deity status.” (Peters 2001:80). So, judging from this the attitude to clients are very respectful and it seems that the company cares about clients at first turn, however, the company also demands a corresponding payment for such attitude but it will be discussed in the next chapter of the paper. college essays Custom Essays research papers